Research

Inspiring from favourite artworks

Max Huber


I feel connected to Max Huber's work as it connects simplicity with complexity. This creates a weird effect on me as even though my brain interprets the designs as simple, they are very hard to understand. These designs inspire me as I could use some of the features of these designs to add to my designs in the future such as the perplexing effect of simplicity. The colours this artist uses are quite dull which could add to the idea of simplicity and create a calming yet challenging feeling whilst looking at it. The use of the shapes being different widths and lengths is very abstract as no 2 shapes in the image are the same and they are all different.

Max Huber was born in Switzerland in 1919 and graduated from Kunstgewerbeschule under the name Hans Williman. In his formative years, he met many people such as Werner BischofJosef Müller-BrockmannCarlo Vivarelli and Hans Falk. His career began in 1935 when he began working for an advertising agency and in the future, he would work with Emil Schultness at Conzett&Huber. At the start of WWII, to avoid being drafted into the Swiss Army he moved to Milan. When Italy joined the war, he was forced to move back to Switzerland where he began working with Werner Bischof and others to create the influential art magazine, 'Du'.

Max Huber was one of the 20th century's most influential graphic designers. Huber integrated photography, painting, illustration, and printing into his work making him a very unique designer at the time. Huber influenced many now-famous type designers such as John Baskerville, Giambattista Bodoni, and William CaslonHuber used grids to emphasize the alignment of the text, and then he used large headlines at the top of the page followed by the text in a strict hierarchy. But he was also unafraid of playing with type, setting it at unusual angles and experimenting with perspective.



April Greiman


I enjoy looking at these designs as they feature vibrant neon colours and different sequences of shapes to create an image. These are enjoyable to look at as they include a complex array of shapes which have a confusing but interesting effect on the audience. I get inspired by these images as I can implement sharp and vibrant colours into my images which would get an eye-grabbing effect on my viewers. The immense variety of shapes in the images is interesting as they all include different patterns gradients and effects which could be quite straining on the viewer.

April Greiman was born on March 22nd 1948 and is an American designer known as one of the first designers to use computer technology as a design tool. In addition to studying graphic design at the Kansas City Art Institute, Greiman also studied at the Allgemeine Kunstgewerbeschule Base in Switzerland, where she studied with Armin Hofmann and Wolfgang Weingart.

Infographics


InfographicsImagery, data visualizations, such as pie charts and bar graphs, and minimal text provide an easy-to-understand overview. As in the example below, infographics use striking, engaging visuals to communicate information quickly and clearly. 




The first image is information about recruitment metrics, it uses 5 different colours to differentiate the sections from one another. The second image is information on how to keep your chin up. This includes 6 different vibrant colours including the header to create a very fun and interesting look to the image.

I used these 2 images as a representation of infographics as they show some text information followed by an image to give the reader a visual representation of the information displayed. This can be very efficient as people who may be more visual learners and understanders will easily understand and process the information. The use of vibrant colours is also used to make the information eye-grabbing therefore further attracting people to start reading.

Infographics are relevant to my FMP as I can use this technique to make my magazine more engaging and eye-catching for my readers to stay interested in my magazine. Techniques such as this also create a more understanding look to my page as people will be able to consume and absorb the information easier helping them understand my magazine more efficiently. I could implement this idea into my magazine cover or my contents page so my audience can get an outlook into the information being displayed in my magazine.

Timelines


Timeline - A timeline is a display of a list of events in chronological order. There is usually a graphic design showing a long bar with dates paralleling it, and usually contemporaneous events.



I chose these as my examples of a timeline as they include different patterns and designs which can be seen as visually appealing to the viewer. These timelines both include bright colours which help colour-code the events on the timeline. The second timeline includes logos which is a use of infographics. These logos may also give the viewer an advanced representation of what the text is about which could also attract people who are more visual readers. The use of colours helps grab the attention of the viewer as it sticks out. Both timelines are also quite simple which may be easier for the viewers to comprehend the information in front of them.

This could be relevant to my FMP as I could implement timelines into my magazine to show the reader historical events in order whilst maintaining a simple and understandable look. My FMP is going to be about clothing so I could use a timeline to show the audience the events which may have led up to the events to the creation of the piece of clothing or style of clothing.

Primary Research


For my primary research, I asked people a variety of questions and got their answers in order to answer some questions I had for my FMP.

Q1.  Are you Interested in Clothing?

Person 1. Yes, I like fashion because it represents my personality and displays who I am as a person. This means when I put on clothes I am showing the world a part of me.

Person 2. Not really, I haven't been very interested in clothes as I don't spend a lot of money on buying them.

Person 3. Yes, I love exploring new trends and expressing myself through my clothing choices. It's a fun way to showcase my personality and creativity.

Person 4. Not particularly. I usually just grab whatever is comfortable and convenient to wear without putting too much thought into it.

Q2.  What colour of clothing do you like the most?

Person 1. I like black as its clothes are very easy to style and can be styled with many different clothes.

Person 2. I like any colour as I am a very colourful person and I like styling different colours and creating cool colour combinations. 

Person 3. I'm drawn to bold and vibrant colours like royal blue or emerald green. Wearing bright colors makes me feel confident and energized.

Person 4. I tend to prefer neutral colours like black, white, and grey. They're versatile and easy to mix and match with different outfits.

Q3.  Are you interested in clothing magazines?

Person 1. I am as they show me different people wearing different styles and this can inspire me to try out different fashion styles in order to pick which one I like the most.

Person 2. I am not very interested in clothing magazines as I prefer to go on Pinterest to get the inspiration I need for my clothing style ideas.

Person 3. Absolutely! I enjoy flipping through clothing magazines to stay updated on the latest fashion trends, get style inspiration, and discover new brands or designers.

Person 4. Not really. I find other sources like social media or online blogs more convenient for keeping up with fashion trends and discovering new clothing styles.

Q4.  At what age did you start getting interested in clothing?

Person 1. I started getting interested in clothing when I was around 14 years old. That's when I started paying attention to fashion trends and experimenting with different styles to express myself.

Person 2. My interest in clothing began at a young age, around 10 or 11. I was always fascinated by how people dressed and the role it played in self-expression. Over the years, my passion for fashion grew, and now it's a significant part of my life.

Person 3. I started becoming interested in clothing around middle school age. That's when I began to pay more attention to what I wore and started experimenting with different styles to express myself.

Person 4. I've always been interested in clothing to some extent, but I think my interest really developed during my high school years when I started to become more conscious of how I presented myself to others.

These questions are going to help me with my final project as I can use these answers for more information on my target audience to help make my magazine connect with my audience more clearly.

I also now know that most people start getting into clothing in their early teens (12-16). This tells me that I should target my audience mainly to those ages as that is when my magazine will mostly benefit them. I also know that all colours would be nice to feature as many people like lots of colours but I have also noticed that many people like colours like black and white as they are very easy to style and can go with anything no matter the colour.

Secondary Research


For my secondary research, I'm going to browse various websites to gain information online from other sources to use for my project. This information will include things that I'm going to need to know such as common traits in my target audience and ways to grab and keep the attention of readers using different techniques.

I started looking at a variety of magazine covers to take inspiration from including Vogue, GQ, Cosmopolitan, Vanity Fair and more. I took inspiration by noting down key details and features which i could implement into my poster and magazine cover.


                        


Looking at all these magazine covers include many similar details such as the main image overhead text, and large white headers on the sides of the poster. Many of these magazine covers also include at least one mentioned name on the side. This feature would probably be used to attract fans in order to bring more people to their magazine.

The header is normally in a very large and old school font which may represent the style of the clothing inside. The header is usually placed in the top centre in a large font in order to use the company name of the magazine to target certain audiences who have heard of or read a magazine from that same company before.

I have also noticed that these covers use sans serif font for all the text excluding the header but then use serif for the header most of the time. They also use a header text colour that normally correlates to the cover colour theme.


I used this link for some research for my clothing magazine and poster. This is a survey in which people were asked questions on specific topics including fashion. These were some of the results:



Magazine Name Ideas

- Vestimenta
- Vestis
- Vestitus
- Stylus






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Proposal