Barbara Kruger
Barbara Kruger is a conceptual artist and collage artist born on January 26, 1945. Her collage style is characterized by black and white photographs, along with declarative captions written in white-on-red Futura Bold Oblique or Helvetica Ultra Condensed.
The work of Barbara Kruger is concerned with issues of language and signs, all of which are aimed at exploring the universal issues of gender and identity. In addition to her work in the visual arts, Barbara Kruger is known for how she uses text and imagery to explore issues of identity, consumerism, and gender political issues through the use of text and imagery. Through her iconic text-based artworks, often featuring bold, declarative statements in white letters on a red background, Kruger challenges societal norms and prompts viewers to reconsider their perceptions of identity within the context of power, media, and popular culture. She is known for engaging with contemporary society's construction and manipulation of identity in her art.
Kruger started showing her artworks in galleries in New York in the early 1970s. She felt like her art had no meaning and therefore needed change. She took a break from art for a year in 1976 and spent her time in many teaching positions before beginning to make art again in 1977. Kruger developed her signature style using large-scale black-and-white images overlaid with text. Using Futura Bold or Helvetica Extra Bold typefaces in black, white, or red text bars, she juxtaposed found images with short, pithy phrases.
Identity Mind-map
For my Identity mind map I put images about my ethnicity. I am half Egyptian and half British White so I added the Egyptian flag and the Union Jack. I also added my interests such as the shoes I like and I also added Rainbow Six Siege which is a popular game that I spend some of my time playing. I also have 2 pets, a black cat and a ginger cat. Lastly my family is a large part of my Identity as i spend most of my time around them and they represent me to an extent.
Creative practitioners
Stefan Sagmeister
Stefan Sagmeister is known for upsetting norms, and tricking the senses through design, typography, environmental art, conceptual exhibitions, and video.
Stefan Sagmeister was born on August 6th, 1962, and is an Austrian graphic designer, storyteller, and typographer based in New York City. He began his design career at the age of 15 at "Alphorn" which is an Austrian Youth magazine. The company Sagmeister Inc. was founded by Sagmeister in 1993 to create music industry designs. In 1991, he worked with Leo Burnett's Hong Kong Design Group before returning to New York to work with Tibor Kalman's M&Co design company in 1993. He then set up his company Sagmeister Inc. in New York. In the past few decades, he has designed branding, graphics, and packaging for clients as diverse as the Rolling Stones, HBO, the Guggenheim Museum, and Time Warner, among others.
I chose Stefan Sagmeister's art as he has a very unique way of presenting. This art piece is very interesting to me as he presents the idea of identity with writings all over this man's face. Each word written represents the feelings, emotions, and experiences that the man has experienced. This is very unique as they are using the thoughts and emotions in his head and showing them in a physical, visible way.
Final Major Production Ideas
In my mood board, I include many clothing magazines such as Vogue to give me inspiration for how my clothing magazine will look like. These magazines are good as they show the audience a general example of what the inside of the magazine will look like before buying. I also include many different clothing pieces which my clothing magazine will include.
The color theme for my magazine will mostly be black and white as most of the clothes I will have added are going to be mostly in that color range. This will create a dark but mysterious aesthetic to my magazine which may attract a certain audience and therefore boost my magazine's potential.
Magazine cover sketches
These are rough sketches for my magazine cover and I am wondering whether I should put a person on my cover or if I should just put clothing on the cover as I feel like putting only clothing on my magazine would show it clearly that my magazine is a clothing magazine. However, I also feel that adding a model to my magazine cover would grab the attention of my readers better.
These are rough sketches but I feel like the one that my final cover will look closer to would be the one on the bottom center as it clearly indicates to the audience that my magazine is a clothing magazine and won't confuse the reader with the contents.
Next, I'm going to need to come up with a name for my magazine and I'm going to have to link it with the theme of clothing in order for my project to flow better.
Clothing Poster sketches
For my poster sketch, I wanted to include a variety of clothes which I would then state would be mentioned or promoted in my magazine. This way I can have a connection between my clothing magazine and my poster. I also want my poster to include graffiti-like text to give off a more streetwear vibe to it which could further help me connect with my audience. I think my poster is going to be closer to the right sketch as I want it to include a variety of different types of clothes but I would like to keep the style and the placement of the name as the one on the poster on the left.
My PechaKucha
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